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Devika Srimal Bapna, 29, founder, Kanabis
When Bapna gave up using leather years ago, she struggled to find good, stylish and affordable vegan footwear. So the former chartered accountant decided to make her own. Her brand’s called Kanabis, since it uses a lot of canvas, which was historically made from hemp—which comes from cannabis. The result is India’s first PETA-approved brand of footwear.
The Delhi entrepreneur says, “Consumers are becoming more conscious about their choices—what they’re wearing, where it’s sourced from and whom it’s impacting. We’re glad that the message for ethical fashion is trickling down,” she says. A year and a half down the line, Kanabis has 60 styles across wedges, boots, espadrilles and sneakers.
Content from Elle India magazine, December 2016 issue. For digital version click here