This week as Kanabis is turning 3, we are both excited and nostalgic. We are reminded of the journey starting from the goosebumps of 7th April 2015- our debut launch at Hotel Ashok in Delhi, to the highs and lows, the ecstatic, and the stressful moments thereafter…3 years on.
Looking back we get emotional, proud and motivated to stretch ourselves more and meet even bigger ambitions.
We started with 22 styles and have launched over 100 new styles since inception. From wedges to sneakers, to strappy sandals to brogues, we have come a long way and have always been on point with fashion trends. From the cool floral prints to the ginghams block heels we had so much fun designing shoes, naming them and bringing them to market.
We received so much love from our customers. It truly makes our day when we receive shoe-selfies and heartfelt feedback (check out our fanbook). A highlight of the year was when Jacqueline Fernandez was spotted wearing our tassel tales sandals. Many celebs likes of Adah Sharma, Ayesha Takia, Sana Khan, Payal Rohtagi, Aanchal Munjal, Hina Khan in Big Boss have been wearing Kanabis & supporting us.
A pleasant surprise that came our way was the Digital Women’s award for e-commerce by Shethepeople. We hadn’t gotten over this joyous news that we received another award from Peta for the Most Compassionate Business. These shiny trophies grace our new office cabin encouraging us to keep up our A game. The Kanabis family also expanded and we felt a new wave of motivation as new members came in with new ideas, aspirations and experience.
Amidst our daily assignments, one of the milestone was being part of Amazon India Fashion Week AW’18 and our shoes rocked the ramp for designers Abhi Singh & Aarti Vijaygupta.
These fabulous three years bring us a big smile and bigger dreams. We have lots more in store for this year. Thank you all for being a part of our journey as customers, supporters, followers, admirers, well-wishers and believers.
Stay tuned for more stories from our bright and beautiful shoe-world!
Fashionable shoes take you to Fashionable places! The euphoric moment for us was when we got roped in by FDCI as the only exclusive footwear brand to showcase at the Amazon India Fashion Week held last week, 14th – 18th March at the Jawaharlal Nehru Stadium New Delhi. With over 100 designers showcasing their collections, presenting ourselves came as an exciting challenge to make our mark. We just couldn’t wait to be next to all the illustrious labels and influencers in the industry. Our team sat together and brainstormed on the visuals to make it as eye catching as possible.
From picking and packing our favourite pairs of Kanabis in the cartons to setting up the display of the stall, it was an exciting start to the week. We welcomed every visitor to try our shoes and collected feedback on our newest range.
Our ‘work-in progress’ collection that hasn’t even launched yet was loved from Day 1 which further pumped our spirits! We also rolled out a contest for our Delhi/NCR customers to win free couple entry passes to the AIFW AW’18. Colorful hues, quirky prints, kite shaped tassels, dramatic necklines along with ruffled sleeves and choker collars were seen in Anupama Dayal’s collection. Patine’s collection consisted of beautiful floral embroidered coats and boots teamed with skirts, gowns and trousers. Samant Chauhan’s collection featured a mix of black and gray hues with ruffled and embellished gowns and embroidered cape jackets.
Vaani Kapoor was seen as showstopper for a joint show by Gauri and Nainika and Ashish N Soni while Diana Penty lit the ramp for designer duo Shyamlal and Bhumika.
Day 2 saw a heavy footfall of buyers and customers exchanging feedback with us for our footwear. Meeting buyers who appreciated our brand’s concept and our product range was motivating. Being part of the Amazon Designer Boutique, our team mates had an amazing interaction session at the Amazon seminar led by none other than FDCI chairman Sunil Sethi.
In the Pearl Alumni Fashion Show, we caught up with the newest trends on styles and design elements for the coming season. The ramp was further lit by Bollywood actors Rhea Chakraborty, Bipasha Basu and Kartik Aryan in the later shows. Black and floral prints were one of the prominent combinations created by Rina Dhaka. Models were seen wearing loose sleeves paired with asymmetrical skirts and coat. Bipasha Basu walked the ramp clad in a lehenga set from designer Karishma Sondhi. Pastels and floral prints ruled her ensembles.
The highest point for us in the event was when our favorite Tassel Tales flats walked the ramp for designers Abhi Singh and Aartivjay Gupta on Day 3 of AIFW AW’18.
Mostly featuring shades of pink, white and gray, designer Abhi Singh’s collection included dramatic sleeves, kimono-styled trench dresses and trousers with sleeveless tops also featuring checkered wrap dresses, skirts with longline shirts and bell-sleeve kurtas. Our beige and white strappy flats with a string of tassels around the ankle complemented the theme well. Aartivijay Gupta’s collection consisted of quirky printed gowns and dresses with crop and longline jackets. Teamed with Kanabis footwear, both designers didn’t fail to impress the audience. Featured by Vogue India, Elle India and Miss Malini on their social media feeds, Kanabis shoes stood out from the rest.
Day 3 and Day 4 were the busiest business days with buyers flocking in for orders and appreciations pouring in from fellow designers. Shows by Charu Vij, Gautam Gupta, Diksha Khanna, Kanika Goyal, Rabani & Rakha, Sidddartha Tytler, Shruti Sancheti, Sahil Kochhar, SET WET, Pero and Namarata Joshipura ended Day 4 on high style quotient.
Overall Kanabis wrapped up on Day 4 with a super amazing experience. Spotting creative outfits of the fashionistas ; interaction with stylists, buyers, photographers and the FDCI team gave us a great chunk of knowledge and leads for growing the brand.
We will be coming up with some super comfy and high on style range soon! Till then, stay tuned with our Insta feed and keep slaying in Kanabis!
This women’s day, we celebrate the women, who have ‘broken the glass ceilings’ and strutted their way to success like a boss lady. They inspire us in every way to keep creating an impact and do meaningful work.
1. Manushi Chillar – The reigning Miss World, this beautiful young lady has taken the world by storm and brought the prestigious title back to our country in 2017 after 17 years. She is truly a show-stopper, just like our Shoe Stopper Brogues!
2. Anita Dongre – She is changing the Indian fashion scene and making it affordable to all while making new strides towards sustainability. We, at Kanabis, too do our part by providing fashion forward yet vegan footwear, like these Eye Candy block heels.
4. Mithali Raj – She is the current captain of the Women’s Cricket team of India. A Padma Shri Awardee, she has shown that cricket is not just a man’s game. Step out of your comfort zone, just like her in our Tan Girl Boss Brogues.
5. Nirmala Sitharaman – An Indian politician, currently serving as the Defence Minister of India. She is the Boss lady protecting our borders. Stay ahead in line in our Beige Girl Boss brogues.
As we gear up to bid goodbye to winters and welcome the pleasant spring, we provide you with a guide to cover your wardrobe requirements for the season.
Our pick for this spring and resort wear is lace-up flats. Whether it’s pom poms or tassels or two-way sandals, they’re a great way to add a quirky element or a pop of colour to your outfits.
Our favourite on the list and a new release is our two-way lace up pointed ballerina No Strings Attached. You can wear it with the string that can be tied around the ankles or remove the string and wear them as simple sling backs.
Top left dress and pic courtesy: Ombre Lane
Tassels have been a fashion favourite and rightly so because they never fail to add a chic or a boho vibe to your outfit. Pair these Tassel Tales with a printed striped dress.
For an easy day look, grab a pair of these colourful pom pom flats called poppins that instantly add a splash of colour to your outfits.
Running errands, attending meetings or just catching up with some friends, pair strings and stripes with a pair of jeans and a top or a shirt for the perfect look.
And you’re all set for that movie date or a Sunday brunch. Look cute, chic and oh-so comfy!
As the year draws to a close, and we are busy making ambitious plans and projections for 2018, we would like to take a moment and recap 2017. At KANABIS, our year was sprinkled with activities & surprises, the expected & the unexpected that kept us going and stretching for more.
New Styles. Yasss… Lots of them! Our sneaker game was on point with our open-back sneakers. We couldn’t get enough of bows-on-toes this summer and had so much fun designing (and shoe-naming!) Be-My Bows and Summer Sliders. As summer gave way to spring, we launched our gypsy girl collection with tassels, pompoms and tie-ups at play. We turned to tribal prints for some very cool and comfy flats and espadrilles. Did you feel the #tribevibe?
KANABIS also ventured into new markets! We had our first international bulk order from Australia and next one from New Zealand. We are thrilled to see happy customers from across the seas- from USA to Italy to Netherlands to Singapore. We plan to start global shipping from our website in the coming year.
Here at home, we exhibited in the charming city Chandigarh for the first time. Our relationships with our usual partner stores strengthened and new ones surfaced with stores and bloggers, during the course of the year. In the online world, we went live on Myntra, Jaypore and Loom, but our true love, energy and focus remained on our very own, our beloved kanabis.in customers. We did some fun giveaway contests and quizzes round the year, surprise offers and not to forget the Secret Santa Sale (currently on!)
It was also an year of some exciting and meaningful initiatives. We sponsored the LSR dance competition at their fest called Tarang and experienced #backtocollege life as we set up our shop on their campus for 3 days. We were approached by NIFT Delhi to partake in a project for their Market Research course by the masters students. We enjoyed interacting with college folks, the bright sparks interested in entrepreneurship at LSR, Amity, Bhagat Singh, IIT Delhi and others. In other collaborations, we gave out a copy of VegPlanet magazine with vegan recipes free with each pair of KANABIS. We are currently giving out “All you need is Love, not Leather” stickers from Vegan First. Have you got your badge yet?
We have loved every selfie and shoutout shared by our customers, which led to the creation of our Fanbook page. One of the OMG moments of the year was when we spotted the gorgeous Jacqueline Fernandez wearing our shoes! Crossing 100k fans on Facebook was also very special. Many other celebrities likes of Adah Sharma, Sana Khan, Payal Rohatgi, Hina Khan on Bigg Boss have been wearing and supporting Kanabis. We are thankful to Business Standard, The Hindu, Femina, and several other blogs and media for featuring us. A completely new experience was making through the rounds and pitching Kanabis on the television show Runway to Success, aired recently on ET NOW. The viewers choice award is still open, if you fancy voting click here : )
What came as a total surprise few weeks ago was a call from SheThePeople to tell us that we had won the Digital Women’s Award for E-commerce. We were dancing away with joy just when another call came through, this time from Peta, to give us the Most Compassionate Business Award. On 1st December, we moved into our shiny new offices with shiny trophies to grace the new space, feeling blessed and forever grateful to the universe, and all our well- wishers.
We’re all set for the year end and the celebrations that come along with it. Keeping that in mind, we’ve prepared a lowdown for you on a trend that has been making headlines in the fashion world. From runways to fashion magazine covers, from events to your favourite brands, it’s been spotted everywhere. If you haven’t guessed it already, it’s called Gingham.
“Gingham” comes from the Malayan word genggang, or “striped.” It is a plain-woven fabric made from dyed cotton or cotton-blend yarn featuring a pattern with checks, different from what it was known originally for. It is available in myriad colours and different width of the check pattern. It’s a print that can take you from day to night in practically no time. It looks super chic and can be styled in many ways. Whether, it’s jeans, long or short skirts or ankle grazing dresses, this is your go to print for the season.
We’re all set to release the new styles featuring the gingham fabric in different colours. A low block heel and different width front straps that are absolutely comfortable for walking during the day and ultra chic for dancing away the night.
Christmas came in early for us and for our Kanabis customers because we have a red check variant which is perfect for all those Christmas parties and Christmas dressing ideas. Whats more, comes with an optional hand embroidered rose patch for you to stick and use when you want. One pair, many looks!
So stay tuned with this space!
Content Credit: Devangi Saraf
On a beautiful Sunday afternoon I was out for brunch with my friends, enjoying the cool breeze and a hearty conversation. We discussed our latest shopping escapades, then moved on to the less guilty topics of careers, companies and we landed on Kanabis & how it is to work for a two year old fashion startup.
I have been working at Kanabis for six months now and what a journey it has been! An office where in no time colleagues turn friends and mornings turn into evenings, the startup life is challenging yet exciting. From brainstorming quirky new shoe designs to trying the samples to finalizing the marketing plan. The best part about working here is that each day you are doing something exciting. There are definitely some ‘wow’ moments but the day to day operations at a startup truly make you sweat and earn those.
It starts from an idea, first the designer sketches it out keeping in mind the trend. Its very important to keep up or even ahead of the market as a fashion company. We take market research very seriously both primary and secondary and then starts the real work. The founder herself hand picks the fabric for our shoes. Then starts multiple rounds of sampling and joys (and worries!) of shoe-trials. Co-incidentally it’s an all women team, all with the sample foot size so samples get tested and rotated so everyone’s feedback gets collected and analyzed for the smallest of issue!
Once the samples are approved they go into production. In parallel starts the planning and strategy-building for sales and promotion. Photo shoots, creating cool graphics, social media engagement, inventory management, customer ‘love and care’..fun and games.
Finally when the new collection launches, first and foremost we celebrate (Yes, you read it right :D) and then we execute all our hard-thought through plans.
And before we know it, its back to the drawing board again…!
It is time for fall and we’ve got your back when it comes to fall dressing. Fall is all about warm colours and pleasant weather, good food and outdoor fun. And when we talk about shoes, a balance between comfortable and slightly airy option works the best during fall. Tassels, pom-poms, pop colours and ankle straps are all the rage this season and when it is cruelty free, it is just the cherry on the cake.
Whether you’re someone who prefers delicate cuts or all the way boho chic, there is something for everyone. Keeping the global trends in mind, following is a collection of fall outfits matched with the perfect pair from Kanabis, Peta approved Vegan women’s shoes.
Spotted on international runways, tassels are here to stay and adding the right amount of edginess to any look. Tassel tales are a perfect accessory for the boho girl in you. Pair them with an ankle grazing maxi dress or a printed cape. (Kurta from Tanu Tamby)
Delicate lace, colourful pom-poms and subtle colour, these slip-on fairy toes add the perfect feminine touch to your outfit. Pair them with a pair of ankle-length denim culottes for an outdoor get-together. (Culottes from bhane)
If quirk and colour define you, then gypsy girl is the go-to pair for you. It is everything fun, a splash of colour and perfect for when the day is dull and gloomy. Wear them with a pair of ikat print shorts for the extra quirk.
Sorbet coloured pom-poms are the way to go this fall to make sure all eyes are on you. Pair these with a playful skater dress for the perfect day look.
Festive season is just round the corner and it is time to work on the ethnic look. The subtle colours of the pinky promise are a fabulous blend with all your ethnic outfits. Pair it with a flowy floor length kurta or long skirt. (Angarkha from The Loom)
(Shorts in image 3 courtesy – pinterest)
We are often torn when it comes to accessorizing. Would floral printed wedges work with a printed maxi or is that a li’l OTT?! Can I rock lace up tassel sandals with my cold shoulder top? How about denim sliders with jeans and a denim crop top? Did we just pull a Denim-on-Denim-on Denim!
Decisions decisions..how does one choose?
Solid or print depends on the look you are going for. Solid colours can look trendy and classic both at once. Prints sure are more casual, but your feet deserve some fun too! A splash of colour is all it takes to add that zing to your day!
The look depends a lot on where and what the occasion is. If you are going for a fun casual Sunday brunch with your girl gang, play the cool chic and try the tribal printed espadrille sandals with your shorts and tee. If it’s a networking meet up over some coffee, what can be better than a solid classic piece.
The secret sauce is to balance things out. If its a plain top or dress, floral sneakers on your feet can look well cute. But you don’t want it too busy on the eye so if it’s a printed outfit then solid colour sneakers work. And don’t forget the bow on it!
In fashion, there are no rules. Here at Kanabis we play with prints, solids, and a variety of fabric. Wear what works-for you. Don’t forget to carry that confidence and charm ..and no matter what you’ll look fabulous!
Feet are probably the most neglected part of your body that demand the most (or a lot more) attention. Generally speaking, awareness is lacking when it comes to the correct love and care practices for the feet and one ends up falling for useless myths. If you are one of those then put your worthless worries to rest. We are here to burst some popular feet and footwear myths.
- Sunscreen on Feet?
Do you know that the skin on your feet is prone to many forms of skin cancer? It might sound absurd but your feet need sunscreen too. If you are out in sun, at least apply sunscreen every two to three hours without fail. Dermatologists say come hail, snow or sunshine, wear sunscreen!
- Feet issues- Nowhere to go!
Corns, verrucas, athletes foot, calluses, smelly feet and gout.. heard these terms before? These are some very common foot problems. You might even have it but you don’t know it. However, there is someone at your rescue, a podiatrist or ‘foot doctor’. Yes, they do exist! A Podiatrist diagnoses disorders related to foot, ankle and lower extremity. So next time, when you feel skin hardening on your sole or needle-pricking pain or sudden swelling around the toe, consult a podiatrist near you.
- Bunions- say what now?!
Many are unaware about bunions- a frequently found problem. Bunion is a bony hump that develops on the joint at the base of big toe. Footwear may or may not be the reason for bunion development. Inheritance of faulty foot structure, feet related injuries or deformity at birth are a few factors responsible for bunions. Ill fitting shoes might worsen your situation, so choose flat, low-heeled footwear that are wide and soft. You can even try your hands on bunion pads, orthotics and bunion correctors as well.
- Walk barefoot, it’s good for your feet
If you are at a farm at the break of dawn, the grass with morning dew beckons for a stroll without shoes. But try that at swimming pool changing area and say hello to fungal or viral infections! To make that pedicure last longer, don’t part away from flip flops or sliders when at home.
- Toenails- leave no tails
Many of us clip the toe-nails short and straight. The best practice is to trim toenails along the natural line and bid farewell to ingrown nails. In order to soften toenails, you can use toenail softening cream, soak feet in foot spa machine, apply tea tree oil or white vinegar.
Hopefully, now you won’t fall in the trap for such myths. Let us know if you are aware of more myths. Let’s burst some more bubbles together!