Fashionable shoes take you to Fashionable places! The euphoric moment for us was when we got roped in by FDCI as the only exclusive footwear brand to showcase at the Amazon India Fashion Week held last week, 14th – 18th March at the Jawaharlal Nehru Stadium New Delhi. With over 100 designers showcasing their collections, presenting ourselves came as an exciting challenge to make our mark. We just couldn’t wait to be next to all the illustrious labels and influencers in the industry. Our team sat together and brainstormed on the visuals to make it as eye catching as possible.
From picking and packing our favourite pairs of Kanabis in the cartons to setting up the display of the stall, it was an exciting start to the week. We welcomed every visitor to try our shoes and collected feedback on our newest range.
Our ‘work-in progress’ collection that hasn’t even launched yet was loved from Day 1 which further pumped our spirits! We also rolled out a contest for our Delhi/NCR customers to win free couple entry passes to the AIFW AW’18. Colorful hues, quirky prints, kite shaped tassels, dramatic necklines along with ruffled sleeves and choker collars were seen in Anupama Dayal’s collection. Patine’s collection consisted of beautiful floral embroidered coats and boots teamed with skirts, gowns and trousers. Samant Chauhan’s collection featured a mix of black and gray hues with ruffled and embellished gowns and embroidered cape jackets.
Vaani Kapoor was seen as showstopper for a joint show by Gauri and Nainika and Ashish N Soni while Diana Penty lit the ramp for designer duo Shyamlal and Bhumika.
Day 2 saw a heavy footfall of buyers and customers exchanging feedback with us for our footwear. Meeting buyers who appreciated our brand’s concept and our product range was motivating. Being part of the Amazon Designer Boutique, our team mates had an amazing interaction session at the Amazon seminar led by none other than FDCI chairman Sunil Sethi.
In the Pearl Alumni Fashion Show, we caught up with the newest trends on styles and design elements for the coming season. The ramp was further lit by Bollywood actors Rhea Chakraborty, Bipasha Basu and Kartik Aryan in the later shows. Black and floral prints were one of the prominent combinations created by Rina Dhaka. Models were seen wearing loose sleeves paired with asymmetrical skirts and coat. Bipasha Basu walked the ramp clad in a lehenga set from designer Karishma Sondhi. Pastels and floral prints ruled her ensembles.
The highest point for us in the event was when our favorite Tassel Tales flats walked the ramp for designers Abhi Singh and Aartivjay Gupta on Day 3 of AIFW AW’18.
Mostly featuring shades of pink, white and gray, designer Abhi Singh’s collection included dramatic sleeves, kimono-styled trench dresses and trousers with sleeveless tops also featuring checkered wrap dresses, skirts with longline shirts and bell-sleeve kurtas. Our beige and white strappy flats with a string of tassels around the ankle complemented the theme well. Aartivijay Gupta’s collection consisted of quirky printed gowns and dresses with crop and longline jackets. Teamed with Kanabis footwear, both designers didn’t fail to impress the audience. Featured by Vogue India, Elle India and Miss Malini on their social media feeds, Kanabis shoes stood out from the rest.
Day 3 and Day 4 were the busiest business days with buyers flocking in for orders and appreciations pouring in from fellow designers. Shows by Charu Vij, Gautam Gupta, Diksha Khanna, Kanika Goyal, Rabani & Rakha, Sidddartha Tytler, Shruti Sancheti, Sahil Kochhar, SET WET, Pero and Namarata Joshipura ended Day 4 on high style quotient.
Overall Kanabis wrapped up on Day 4 with a super amazing experience. Spotting creative outfits of the fashionistas ; interaction with stylists, buyers, photographers and the FDCI team gave us a great chunk of knowledge and leads for growing the brand.
We will be coming up with some super comfy and high on style range soon! Till then, stay tuned with our Insta feed and keep slaying in Kanabis!