The life of a shoe doesn’t start from the day it is purchased from the store. It starts with an idea that surfaced a long time ago. An idea that could take the stores by storm, an idea that could benefit both consumers and the animal kingdom, an idea that could make an impact.
Forecasting the trend of the upcoming season is the most crucial step. What style, colour, pattern, shape will it be? These decisions shape the future of the product and the brand. This is when the team finalises the look of the product and sends it for sampling. Sampling brings your imagination to life and just like real life it ain’t easy! It requires lots of running around, sourcing material, chasing vendors, feedbacks until we are satisfied with the prototype.
Then the next set of decision variables- forecasting the demand, size requirements and so on…Finally the bulk production starts! This takes time. During this period we work on the marketing strategies- social media promotion, collaborations, events, sales, cataloging etc. Once the finished products reach our warehouse, we are busy with sales and distribution. Challenges come through every single day but that is part of the package! For anything to grow, one will always face difficulties and that’s exactly what is making Kanabis stronger each day.
And within no time the cycle starts again, from an idea…