On a beautiful Sunday afternoon I was out for brunch with my friends, enjoying the cool breeze and a hearty conversation. We discussed our latest shopping escapades, then moved on to the less guilty topics of careers, companies and we landed on Kanabis & how it is to work for a two year old fashion startup.
I have been working at Kanabis for six months now and what a journey it has been! An office where in no time colleagues turn friends and mornings turn into evenings, the startup life is challenging yet exciting. From brainstorming quirky new shoe designs to trying the samples to finalizing the marketing plan. The best part about working here is that each day you are doing something exciting. There are definitely some ‘wow’ moments but the day to day operations at a startup truly make you sweat and earn those.
It starts from an idea, first the designer sketches it out keeping in mind the trend. Its very important to keep up or even ahead of the market as a fashion company. We take market research very seriously both primary and secondary and then starts the real work. The founder herself hand picks the fabric for our shoes. Then starts multiple rounds of sampling and joys (and worries!) of shoe-trials. Co-incidentally it’s an all women team, all with the sample foot size so samples get tested and rotated so everyone’s feedback gets collected and analyzed for the smallest of issue!
Once the samples are approved they go into production. In parallel starts the planning and strategy-building for sales and promotion. Photo shoots, creating cool graphics, social media engagement, inventory management, customer ‘love and care’..fun and games.
Finally when the new collection launches, first and foremost we celebrate (Yes, you read it right :D) and then we execute all our hard-thought through plans.
And before we know it, its back to the drawing board again…!